Six Cannabis Trends to Expect in 2023


Cannabis is usually a topic of interest among those in the industry, especially when it comes to predicting trends for the future. 2023 is no different, and several cannabis trends will likely emerge over the next few years. Here are five cannabis trends that experts expect to shape how people consume and think about cannabis in 2023:

1. Growth of CBD Products

As more people become aware of the potential benefits of cannabidiol (CBD), there will be an increased demand for CBD-infused products. This includes edibles, beverages, tinctures, and topicals formulated explicitly with higher amounts of CBD than other cannabis products to create unique experiences.

In the past years, the popularity of CBD has surged, and its potential therapeutic applications have become more widely recognized. This trend will likely continue, leading to more people using these products for their health and wellness needs. Although the pandemic has temporarily slowed the growth of this market, it’s expected to pick back up in 2023.

2. Increasing Demand for Craft Cannabis

The craft cannabis movement is gaining momentum as people become more interested in unique strains and products from small-batch cultivators. Consumers are increasingly looking for high-quality, artisanal cannabis grown with attention to detail and care.

As a result, craft cannabis is expected to become an increasingly important part of the industry in 2023. Consumers will be looking for small-batch growers who can provide them with unique, high-quality products that stand out from traditional offerings.

3. Rising Popularity of Social Cannabis Experiences

The social cannabis experience is expected to become more prevalent in the coming years. This includes virtual dispensary tours, marijuana-themed parties, and other events designed to bring people together in a safe, socially distant environment.

These experiences will allow cannabis companies to engage with their customers on a deeper level and potentially increase loyalty. They also allow consumers to connect with other cannabis enthusiasts, share stories, and learn more about the industry.

4. Expansion of Cannabis Tourism

As more states legalize recreational cannabis, there will be an increased demand for cannabis-focused tourism experiences. This could include everything from guided tours of cannabis farms and dispensaries to 420-friendly events like festivals and concerts.

Cannabis tourism is expected to become a significant industry revenue source in 2023. Cannabis companies will look for ways to capitalize on this trend and offer unique experiences that cater to the needs of cannabis-loving tourists.

5. Growing Acceptance of Medicinal Cannabis

The medicinal use of cannabis has been steadily gaining acceptance over the past few years. This trend is expected to continue in 2023 as more states legalize the use of cannabis for medical purposes and research continues to uncover potential therapeutic applications.

As a result, medicinal cannabis will become even more widely accepted, leading to more patients using it for its potential health benefits. Companies in the industry must ensure they can provide patients with safe and effective products that meet their needs.

6. Public Support for Legalization Will Remain High

It’s expected that public support for cannabis legalization will remain high in 2023, primarily as organizations like the National Organization for the Reform of Marijuana Laws (NORML) continue to advocate for more sensible cannabis laws.

This could mean that more states will legalize recreational cannabis, which would create new opportunities for businesses in the industry. It could also lead to progress on the federal level, with more politicians embracing reform efforts.

Overall, 2023 is expected to be a year of growth and expansion for the cannabis industry as public opinion continues to shift toward acceptance. As more states legalize cannabis, the industry will continue to evolve and create new business opportunities. Companies should keep a close eye on developments and be prepared to take advantage of new trends. Ultimately, 2023 could be a significant turning point for the cannabis industry as it continues toward mainstream acceptance. It’s a great time to be involved in this rapidly growing industry.

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